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More and more, the truth of Christmas seems to get lost under the noise of things like decorations, shopping for gifts, traditions, or even the business of the season itself. While these things are not bad, they can distract from the true meaning of Christmas. There has been a pivotal shift in America from Christmas being a religious holiday to a holiday centered in consumerism. 92% of the US population claims to celebrate Christmas for religious, cultural, or other reasons.
Not everyone celebrates Christmas from a biblical perspective so it is important to make sure all publics feel included. Think about the values of your brand and your customers when creating your marketing strategy this season. As a business, it may seem daunting to market Christian values over the holidays, but here are a few practical ways to start.
CHRISTMAS GREETINGS
When you say, “Happy Holidays,” it includes everyone, so it is a safe choice. But, there are people who think that the greeting pushes Christmas aside, while some people appreciate the inclusivity. Many people love hearing Merry Christmas, especially when bigger corporations have turned to Happy Holidays. It is important to know your audience in this circumstance to make the best decision for your business!
BIBLICAL MESSAGES
Another idea is to use some biblical messages surrounding Christmas to share truth with your audience. For example, using “peace on earth and goodwill to men” or “joy to the world” are easy ways to subtly reference Christianity without pushing it on your customers.
Need help with your holiday messaging? Ezer Digital Consulting offers a variety of services to help your small business with all of its digital marketing struggles. We can establish a digital presence for your business, help you grow your customer base, and assist to expand your company within your existing market. Contact us to learn more about how we can make the quality of your life and your business’ digital marketing during this season better!
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