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In a world of ever changing technology, digital marketing has become a huge part of a business’s success. It seems like it would be fairly easy to accomplish, just create a website and you're good to go, right?
Well, not quite…digital marketing is very complex and there are many layers to it. In fact, digital marketing is often something small businesses struggle with or completely lack. Here are five key points that small businesses seem to struggle with when it comes to digital marketing.
1. Lack of Time To Focus on Marketing
Small business owners have a lot on their plate. They often work solo or have a very small team, meaning marketing has to be pushed to the side. Many don't realize how significant the world of marketing is for businesses, so it is often not a priority when time and resources are limited. This is why small to mid-size businesses often invest in digital marketing services from another company, that way business owners can focus more on the business side and not worry about the marketing aspect as much.
2. Lack of Engaging Content
Digital content is a huge part of digital marketing. However, not all content is good content. If a business is putting out a lot of content randomly that isn't engaging, that content is essentially wasted. Engagement ensures that viewers are enjoying the content and finding it is valuable. A great way to create engaging content is to ensure you are relating to your audience and making it exciting. Encouraging viewers to comment on posts or vote on polls will help boost that engagement. If content is pleasing to the eye, contains interesting information, and is relevant to the viewer, it is likely to gain more engagement.
3. Not Monitoring Performance
How do you know if content is engaging? By monitoring analytics and making adjustments! A huge aspect of digital marketing is monitoring the engagement that all content is receiving. If an Instagram post did not receive many likes, or if a video you thought would do well does not have a high watch time, adjustments need to be made. One of the goals of digital marketing is to increase engagement across all platforms and ultimately grow the business, so if content is doing worse than the previous posts, something went wrong. If a business is not keeping a record of this data, the content being put out will continue to do poorly and not be effective for the business.
4. Lack of Omnichannel Marketing
Omnichannel marketing is a cohesive business strategy that prioritizes the customers needs. It simply just means that a business offers multiple platforms to shop and view. According to Salesforce, “74% of customers have used multiple channels to start and complete a transaction.” This means that over half of customers may begin their shopping on Instagram, then move to the business’ website to complete their transaction. That is a pretty large percentage of customers! Offering cohesive platforms to browse services/products will boost the chances of someone deciding to purchase from you.
5. Not Knowing Where to Start
Arguably one of the biggest struggles that small businesses have with digital marketing is just not knowing where to start. It is complex, time consuming, and overwhelming! Understandably, small business owners simply do not have the time to research and map out their entire digital marketing plan. After all, they have a business to run!
This is where we come in! Ezer Digital Consulting offers a variety of services to help your small business with all of its digital marketing struggles. We can establish a digital presence for your business, help you grow your customer base, and assist to expand your company within your existing market. We offer many services tailored to your business’ specific marketing needs and would love to help you! Contact us to learn more about how we can make the quality of your life and your business’ digital marketing better!
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